If a tree falls in the forest and no one hears it, does it make a sound?
The proverbial question raises a good point when it comes to your web presence. If your website exists but no one can find it, does its existence count?
Even more importantly, once someone lands on your site, do they take action?
Your website content needs to answer the questions your customers ask at each step on their customer journey and convince them to buy.
The design needs to provide an easy path.
After all, if they can’t become a customer when they reach your website, what’s the point of having it?