Industry: Electric (B2B, B2C)
The owners of TriStar Electric had been working with another website designer for more than a year trying to launch his site, but didn’t have the time or the desire to write copy for the designer. The owner knew that he was losing jobs because he didn’t have a website and wanted to get launched as quickly as possible.
After meeting with the client, Silver Tablet created a two-phase plan for the site. The first phase would include a launch of the Home, About, and Contact pages with a general Service page that would encompass all of his services. The second phase would be to develop separate pages for each specific service, giving them the opportunity to write lengthier copy around a more detailed keyword strategy.
Silver Tablet researched the electrical industry and wrote copy which the owner simply had to approve. After being stuck for more than a year with the original designer, the first phase of the site was launched in just a few short weeks. The second phase has since been launched and receives thousands of visits each month. The business is flourishing and recently moved to a new, bigger location.