Industry: Garden Center, Landscaping
When the owner approached Silver Tablet about a redesign, they were in the process of working with one of their materials vendors who also provided website services. They felt hampered by the template that was being provided and were struggling with how to unite two sides of the business: the Nursery and Garden Center and Landscape Design.
Silver Tablet worked with them to develop a design that conveys a unified but clear vision of the services they offer. Rather than focusing on how the business was divided internally, we focused on three types of services that a customer would want: plants, garden accents and landscaping services.
We used an inviting, clean design featuring a white backdrop and simple design details that enhance the beautiful images they provided.
To attract more landscape clients, we added several portfolio galleries and case studies. The galleries can be filtered based on the design element that the visitor is interested in.
The Nursery gallery was positioned as a “virtual tour” to entice gardeners to not just shop, but to have a true garden experience as they stroll through the displays.
We added a blog that continuously attracts visitors who are looking for garden solutions and ideas.
We also added contact forms to the site that use conditional logic based on what the visitor wants to learn more about. This helps eliminate visitors from having to answer questions unnecessarily, but ensures that the staff receives the information they need to help the customer quickly.
The amount of traffic to the site has grown 230% from the previous year and continues to attract a large number of visitors, even during the “off-season”. The staff at Passiglia’s were extremely pleased with the result and are happy to have a site that accurately reflects their unique products and services. They have also received compliments from their customers.