We are literally bombarded with information every waking hour of every day. The onslaught of information has created zombie readers; those whose eyes glaze over at any communication that is longer than two sentences. Our patience has grown thin. With so much information out there, we just truly want to GET TO THE POINT!
That’s where infographics work their magic. Infographics are an effective way to slice and dice lots of information in an easy to read format that fits perfectly with the reader zombie mentality. Images grab our attention, sentences are short and we can easily scan them to get to the point quickly.
Here’s an infographic that Silver Tablet recently created on behalf of a client. Have you used an infographic yet? If so, what kind of response did you get from your customers?