by Debbie Ward | Feb 26, 2016 | Social Media |
I have worked with many business owners who firmly believe in the value of social media marketing. They have proven their intentions by soaking up every piece of advice about the technical side of social media – how to schedule posts, when to post, how to evaluate...
by Debbie Ward | Feb 1, 2016 | Social Media |
Entrepreneurs have one eye trained on their current customers and the other on prospects. Just like a good parent, they should also have “eyes on the back of their head” trained firmly on their employees. Employees are often an overlooked resource for brand loyalty....
by Debbie Ward | Dec 2, 2015 | Social Media |
Marketing for Customer Retention If you say the word “marketing” to a small business owner, their thoughts typically jump to ways to generate new customers. What can be done with digital or print advertising to get more foot traffic? How can they attract new website...
by Debbie Ward | Nov 2, 2015 | Social Media |
My dry cleaner is Mr. Jong Park. I don’t say that lightly. I have never called any of the other people who cleaned our shirts “my” dry cleaner, but I do feel loyal to Mr. Park and I have since the day I first walked in the door. How did that happen? The first time I...
by Debbie Ward | Sep 30, 2015 | Social Media |
The Chamber of Commerce to which I belong has a great group called “The Social Buzz Club.” It’s basically the digital counterpart to networking – a way to let “Buzz Club” members know what you and your company do and to enlist the aid of those people to...
by Debbie Ward | Aug 28, 2015 | Social Media |
“I’m not on Facebook.” “I don’t use Facebook for my business.” “I haven’t gotten a single customer from Facebook.” A lot of small business owners don’t have time to create and post on social media. I get it. As business owners we’re busy enough working in our...