by Debbie Ward | Jan 20, 2019 | Marketing |
Have you seen this Facebook post in your News Feed lately? I think everyone who uses social media has a responsibility to understand how it works. So here’s what’s important to understand. Facebook’s algorithm has been changing constantly since the...
by Debbie Ward | May 11, 2017 | Marketing |
Every marketing campaign begins with the same question: Who are you targeting? Who is your customer “avatar?” It seems like a simple question to answer. If someone were to ask me, I could say, “My ideal client is a business owner who wants to get more...
by Debbie Ward | Dec 4, 2016 | Marketing |
(Updated May 2018) Facebook! Love it or hate it, it’s here to stay and business owners need to figure out how to use it effectively. Consider the following stats from a new Pew Research report 79% of all online Americans use Facebook 68% of all U.S. adults are...
by Debbie Ward | Aug 5, 2016 | Marketing |
We are literally bombarded with information every waking hour of every day. The onslaught of information has created zombie readers; those whose eyes glaze over at any communication that is longer than two sentences. Our patience has grown thin. With so much...
by Debbie Ward | Apr 8, 2016 | Marketing |
You’ve decided that you’re going to finally jump on board and use social media for your business. Here’s are 7 ways to make a successful...
by Debbie Ward | Feb 8, 2016 | Marketing |
Ah, the Super Bowl! It undoubtedly is one of the quintessential events in the United States. It doesn’t matter if you know about Denver and downs, Panthers and punts or you’re focused on who’s passing the chips, and not on who’s rushing the passer. It brings us...