by Debbie Ward | Jan 20, 2019 | Marketing |
Have you seen this Facebook post in your News Feed lately? I think everyone who uses social media has a responsibility to understand how it works. So here’s what’s important to understand. Facebook’s algorithm has been changing constantly since the...
by Debbie Ward | Dec 6, 2017 | Website Design |
What is an SSL certificate? Does your website really need one? How come you’ve never heard about this and why is it important? If all these question run through your mind, you’re on the right track to protecting your online presence. A website needs to be...
by Debbie Ward | May 11, 2017 | Marketing |
Every marketing campaign begins with the same question: Who are you targeting? Who is your customer “avatar?” It seems like a simple question to answer. If someone were to ask me, I could say, “My ideal client is a business owner who wants to get more...
by Debbie Ward | Dec 4, 2016 | Marketing |
(Updated May 2018) Facebook! Love it or hate it, it’s here to stay and business owners need to figure out how to use it effectively. Consider the following stats from a new Pew Research report 79% of all online Americans use Facebook 68% of all U.S. adults are...
by Debbie Ward | Aug 5, 2016 | Marketing |
We are literally bombarded with information every waking hour of every day. The onslaught of information has created zombie readers; those whose eyes glaze over at any communication that is longer than two sentences. Our patience has grown thin. With so much...
by Debbie Ward | Apr 8, 2016 | Marketing |
You’ve decided that you’re going to finally jump on board and use social media for your business. Here’s are 7 ways to make a successful...
by Debbie Ward | Feb 26, 2016 | Social Media |
I have worked with many business owners who firmly believe in the value of social media marketing. They have proven their intentions by soaking up every piece of advice about the technical side of social media – how to schedule posts, when to post, how to evaluate...
by Debbie Ward | Feb 8, 2016 | Marketing |
Ah, the Super Bowl! It undoubtedly is one of the quintessential events in the United States. It doesn’t matter if you know about Denver and downs, Panthers and punts or you’re focused on who’s passing the chips, and not on who’s rushing the passer. It brings us...
by Debbie Ward | Feb 1, 2016 | Social Media |
Entrepreneurs have one eye trained on their current customers and the other on prospects. Just like a good parent, they should also have “eyes on the back of their head” trained firmly on their employees. Employees are often an overlooked resource for brand loyalty....
by Debbie Ward | Dec 2, 2015 | Social Media |
Marketing for Customer Retention If you say the word “marketing” to a small business owner, their thoughts typically jump to ways to generate new customers. What can be done with digital or print advertising to get more foot traffic? How can they attract new website...
by Debbie Ward | Nov 2, 2015 | Social Media |
My dry cleaner is Mr. Jong Park. I don’t say that lightly. I have never called any of the other people who cleaned our shirts “my” dry cleaner, but I do feel loyal to Mr. Park and I have since the day I first walked in the door. How did that happen? The first time I...
by Debbie Ward | Sep 30, 2015 | Social Media |
The Chamber of Commerce to which I belong has a great group called “The Social Buzz Club.” It’s basically the digital counterpart to networking – a way to let “Buzz Club” members know what you and your company do and to enlist the aid of those people to...
by Debbie Ward | Aug 28, 2015 | Social Media |
“I’m not on Facebook.” “I don’t use Facebook for my business.” “I haven’t gotten a single customer from Facebook.” A lot of small business owners don’t have time to create and post on social media. I get it. As business owners we’re busy enough working in our...